Last updated 23 September 2026
Showly is run by VIP-50 LLC, 165 S Regent, Salt Lake City, UT 84111.
This matters, so it goes first.
Agents and loan officers sign up, pay us, and have an account. We decide what to do with that information, and this policy covers it.
Buyers never signed up for anything. Their names, what they said about a house and sometimes their voices are in Showly because their agent put them there. For that information we act on the agent’s instructions — the agent decides what goes in, who sees it and when it’s deleted. If you’re a buyer and want your information changed or removed, ask your agent first; if you can’t reach them, email us and we’ll help.
| What | Why |
|---|---|
| Your name, email, phone, brokerage, licence number, photo | To put your details on the recaps you send, and to sign you in |
| For loan officers: company, NMLS number, address | To show on the recaps of agents who connect you |
| Home addresses, prices, beds, baths, square footage, photos of homes | To build the recap |
| Your voice notes, and the text we make from them | To write the “what you said” line, and to draft listing-agent feedback |
| Buyer first names, email addresses you enter, their yes / maybe / no ratings | To send the recap and show you how they answered |
| An address a buyer commutes to | To work out drive times from each home |
| Whether and when a recap link was opened | So you know if your client has seen it |
| Payment status, plan, and the last four digits from Stripe | To know whether the account is active |
We never see or store your full card number. Card details are entered on Stripe’s own page and stay with Stripe.
We keep this list short on purpose, and we don’t sell anything to anyone.
We’ll also hand over information if the law properly requires it. If that ever happens and we’re allowed to tell you, we will.
A recap is a web page with a long, unguessable address. It isn’t listed anywhere and search engines don’t index it, but anyone holding the link can open it — which is the point, so your buyer can look at it and forward it to their partner. If a recap contains something you wouldn’t email, don’t put it in a recap.
Only this: the homes on your tours, their asking prices, your buyer’s first name, and how each home was rated. Never your voice notes, your private notes, or the feedback you draft for listing agents. You can disconnect a lender at any time.
While your account is open, we keep your tours so you can open and re-send them. If you close your account we delete your data within 90 days, except records we have to keep for tax and accounting. Ask us to delete something sooner and we will, unless we’re required to keep it.
Showly can record a buyer’s voice. Consent laws differ by state and some require everyone in the conversation to agree. The agent doing the recording is responsible for that, not us. Please tell people they’re being recorded.
Everything travels encrypted. Each account can only reach its own data, enforced by the database itself rather than by the app asking nicely. Access to payment information is limited to Stripe. No system is perfect; if we ever have a breach that affects you, we’ll tell you promptly and plainly.
Showly is a professional tool and isn’t for anyone under 18. We don’t knowingly collect information from children.
Changes get posted here with a new date at the top. If something material changes about what we collect or who we send it to, we’ll tell you directly.
Email parrydeanward@gmail.com. A real person reads it.